Bounce Rate or bounce is the percentage of visitors that leave the site rather than continue viewing other pages within the same site. Each site has one main purpose, and it is – traffic! SEO’s, developers and designers need to collaborate in order to develop a website that will receive a good amount of website traffic that will stay as much longer on the website, and you as a SEO already know that.
Bounce rate is an important SEO signal in keeping users on your site. In this article, I want to tell you some opportunities to keep visitors on your site.
First of all – the right side of the site. Carefully choose what content to be there – that’s usually a hot zone and eye-catching piece that gets most clicks. Many users come from search engines, and social networks. Often they come to your site and leave, it is because they have read the information and nothing has kept them. Therefore, the right side is important.
Imagine this situation; A user find you through Google, read the information he needs, however interactive banner is “luring” and distract him, so that he responds with a click on the banner and therefore he raises your bounce rate which is not good at all. Tip to know is that higher bounce rate (in scale from 0%-100%) is worst than low bounce rate number.
Five very important components that are highly recommended
– Interlinking or internal links
Very important elements as it coresponds with lower bouncerate and higher average time on site. And it is logical. With interlinks, you navigate visitors to another pages of your website. With this technique, you barely allow them to leave your website. Remember, link only to related pages. On that way, you will satisfy visitors demand for more information on the topic. I’ll make and interlink now, and give you more information on how to create Internal links for better SEO.
Look the effect I got with interlinking related posts on established website. The bounce rate is lowered by 20%
– About the author section
If you run a blog or news site, the best practice is to include about the author section, photography, biographical information and a brief description of your company or business. It’s a trust signal, and when people trust you – they stay longer on site.
– Popular articles or most read section of your site
It is important that the “Most Popular Posts” is easily accessible and conspicuous. Very often, users are satisfied after reading the information that they care, so they tend to read other articles on the website. Place “Popular Post” in the right of your articles so it is visible to the reader.
– Form subscription or Subscribe by email
It’s a good solution for the people who are interested in obtaining further information, news tips and more.
– Inbound links
Be careful when you link your site! It is important to ask yourself a question when building links: Why a site X would link to my site? What is the reason? Will this link and reading satisfy visitor or not? Create links mainly from a related websites. Thus, get targeted visitors and lower bounce rate.
To reduce the bounce rate is important to get links only from sites that are similar to yours with similar themes. Otherwise Bounce Rate will border by 80 – 95%. And a good bounce Rate is between 40% and 60%.
Different types of traffic predispose to different bounces. Can you tell me if you know which type of traffic is the best for lowering the Bounce Rate? I expect your comments bellow!
Another important factor is that people know what your website is about. Create your theme so that it’s easy recognizable for the visitors, even seconds after they enter to the site.
Make this type of posts standouts. Nearly 90% of consumers reading the information they found, would continue to enrich their knowledge by reading similar articles. Place related posts just below the post entry. Enter tips section, and also social sharing buttons. This is very well accepted by visitors. Some WordPress themes have in-build related posts, but you can install plugin on make hard coding if this important element is missing.
The last tip in this article is to freely share your success. People are interested to read about others success. Especially true for bloggers, but it is a rule for all sites. If you’re a blogger, you can share your successes, your impressions of conferences, certificates and your training. Any creative idea is welcomed for lowering your bounce rate.
If you are a news site, you can share your income for example, or some statistical data for your website. If this is very impressive, people will come again and again.
If you have serious problems with visits on your site, feel free to contact me for advice or opinion.