The time of manual link building is almost over…I mean it’s not over but you, as a link builder need to be super smart in order to look natural when making those links. In a matter of two or three years Google will surely find a way to ignore links created by SEO’s which intent is to improve rankings of a certain website(s). What gives the needed positive signal to your content today (and that trend will raise for sure), is nothing else but social media engagement.
Facebook, Twitter, Google Plus, LinkedIn, Pinterest…these are the most popular social media networks used by millions of people around the world.
Google changed the script of Off-Page SEO, compared to what was working before, and force social media signals in their ranking algorithms. Reason? Simply, you can’t manipulate social media signals as you do with other kind of backlinks: article directory links, blog links, sitewide links, web 2.0 links (these work great still), comment links etc.
Social media engagement gives almost precise data to Google of how your content affect human behaviour, is it readable, quality, useful and engaging. The more quality content you have, the more likely to receive shares, tweets and +1’s.
That’s why every SEO should put effort to raise social media engagement if want better rankings.
I found this infographic on Search Engine Journal about how to create the perfect post on social platforms, and want to share with you, because social media really matters today.
If you already produce content for your business, or someone else does for you, it’s the right time to test if this scheme will work for you and your online business.
Enjoy and share this infographic!